The selling price is the amount of money a buyer pays to purchase a product or service. It is determined by various factors, including production costs, market demand, and competition. Businesses often set the selling price to cover expenses and generate profit while remaining attractive to customers. In retail, the selling price can be influenced by discounts, promotions, and seasonal sales. For example, during holiday seasons, stores may lower their selling prices to encourage more purchases. Understanding the selling price is essential for both consumers and businesses to make informed financial decisions.