The retail price is the amount of money that consumers pay to purchase a product from a store or online retailer. This price is set by the seller and typically includes the cost of the product, any additional expenses like shipping or handling, and a profit margin. Retail prices can vary based on factors such as demand, competition, and seasonal promotions. Retail prices are often displayed on tags or online listings, making it easy for customers to compare costs. Discounts, sales, and special offers can temporarily lower the retail price, encouraging consumers to buy. Understanding retail prices helps shoppers make informed purchasing decisions.