Self-service solutions are tools and systems that allow users to access information or complete tasks on their own, without needing assistance from a customer service representative. These solutions can include online FAQs, chatbots, and user-friendly websites where customers can manage their accounts, make purchases, or find answers to common questions. This approach empowers users to find what they need quickly and efficiently. By using self-service solutions, businesses can improve customer satisfaction and reduce wait times. Customers appreciate the convenience of being able to resolve issues at their own pace, while companies like Amazon and Netflix benefit from lower operational costs and increased efficiency in handling customer inquiries.