Seasonal marketing refers to the strategy of promoting products or services based on specific times of the year, such as holidays or seasonal events. Businesses often create targeted campaigns to align with occasions like Christmas, Halloween, or Back-to-School season, aiming to attract customers during these peak shopping times. This approach can involve special discounts, themed advertisements, and limited-time offers that resonate with the emotions and needs of consumers during a particular season. By tapping into seasonal trends, companies can enhance their visibility and drive sales, making the most of the heightened consumer interest during these periods.