Search Advertising is a form of online marketing where businesses pay to have their ads displayed on search engine results pages. When users type in specific keywords, these ads appear alongside or above the organic search results, making them more visible to potential customers. Advertisers typically use platforms like Google Ads to create and manage their campaigns. This type of advertising operates on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. By targeting specific keywords, businesses can reach their desired audience effectively, driving traffic to their websites and increasing the chances of conversions.