Sean "Diddy" Combs is an American music producer, rapper, and entrepreneur, known for his influential role in the hip-hop industry. He founded the record label Bad Boy Entertainment in 1993, which launched the careers of several prominent artists, including The Notorious B.I.G. and Faith Evans. Diddy has won multiple awards, including Grammy Awards, and is recognized for his contributions to music and culture. In addition to his music career, Diddy has expanded into various business ventures, including fashion and beverages. He is the founder of the Ciroc vodka brand and has launched his own clothing line, Sean John. Diddy is also known for his philanthropic efforts and has been involved in various charitable initiatives.