School branding refers to the process of creating a unique identity for a school that distinguishes it from others. This includes developing a logo, slogan, and overall visual style that reflects the school's values and mission. Effective branding helps to communicate the school's culture and educational philosophy to students, parents, and the community. Additionally, school branding can enhance a school's reputation and attract prospective students. By promoting its strengths, such as academic achievements or extracurricular programs, a school can build a positive image. This can lead to increased enrollment and stronger community support, ultimately benefiting the entire school environment.