Educational marketing is a strategy that focuses on providing valuable information to potential customers rather than directly promoting a product or service. This approach aims to educate the audience about a specific topic, helping them make informed decisions. By sharing knowledge through articles, webinars, or videos, businesses can build trust and establish themselves as experts in their field. This type of marketing often involves creating content that addresses common questions or challenges faced by the target audience. For example, a company selling software might produce guides on best practices for using technology in business. This not only attracts potential customers but also fosters long-term relationships.