The Saudi Broadcasting Authority (SBA) is the official government body responsible for overseeing broadcasting services in the Kingdom of Saudi Arabia. It manages various media outlets, including television and radio channels, ensuring they align with national policies and cultural values. The SBA aims to provide informative and entertaining content to the public. Established to enhance media quality, the SBA also promotes local talent and supports the production of Saudi content. It plays a crucial role in shaping public opinion and fostering a sense of national identity through its diverse programming and initiatives.