Samoan society is characterized by a strong sense of community and family, known as aiga. This extended family structure plays a crucial role in social organization, where relationships and responsibilities are emphasized. Traditional customs and practices, such as fa'a Samoa, guide daily life and interactions, promoting respect and cooperation among members. Leadership in Samoan society is often held by matai, or chiefs, who are responsible for making decisions and resolving conflicts within the community. The matai system reflects the importance of hierarchy and tradition, ensuring that cultural values are preserved and passed down through generations.