Sales personnel are individuals responsible for selling products or services to customers. They engage with potential buyers, understand their needs, and provide information about the offerings. Their primary goal is to close sales and meet targets set by their organization. These professionals often work in various settings, including retail stores, corporate offices, and online platforms. Effective sales personnel possess strong communication skills and a good understanding of the market and customer preferences. They may also collaborate with other departments, such as marketing and customer service, to enhance the overall sales process.