Sales metrics are quantifiable measures used to evaluate the performance of a sales team or individual sales representatives. These metrics help businesses understand how well they are achieving their sales goals and can include figures such as revenue, conversion rates, and average deal size. By analyzing these numbers, companies can identify strengths and weaknesses in their sales processes. Tracking sales metrics allows organizations to make informed decisions and improve their strategies. For example, monitoring customer acquisition cost can help businesses determine the effectiveness of their marketing efforts. Overall, sales metrics provide valuable insights that drive growth and enhance profitability.