Sales methodology refers to a structured approach that sales teams use to guide their selling process. It encompasses various techniques, strategies, and best practices designed to improve sales effectiveness and efficiency. By following a specific methodology, sales professionals can better understand customer needs, build relationships, and close deals more successfully. Different sales methodologies, such as SPIN Selling, Challenger Sales, and Solution Selling, provide frameworks for engaging with prospects. Each methodology offers unique principles and tactics that help salespeople navigate the complexities of the sales cycle, ultimately leading to increased revenue and customer satisfaction.