A "Sales Guide" is a resource designed to assist sales professionals in effectively selling products or services. It typically includes information on target markets, product features, pricing strategies, and sales techniques. The guide serves as a reference to help sales teams understand customer needs and improve their selling skills. Sales Guides may also contain tips on building customer relationships and handling objections. They can be tailored for specific industries or products, making them valuable tools for organizations like retail companies or software firms. By following a Sales Guide, sales representatives can enhance their performance and achieve better results.