A sales forecast is a prediction of future sales revenue for a specific period, often based on historical data, market trends, and economic conditions. Businesses use this information to plan budgets, manage inventory, and set sales targets. Accurate forecasts help companies make informed decisions about staffing and resource allocation. To create a sales forecast, companies may analyze past sales data, consider seasonal trends, and evaluate the impact of marketing campaigns. Tools like Excel or specialized software can assist in this process. A reliable forecast can enhance a company's ability to respond to market changes and improve overall performance.