A Sales Director is a senior executive responsible for overseeing a company's sales strategies and teams. They set sales goals, develop plans to achieve them, and analyze market trends to identify opportunities for growth. This role often involves collaborating with other departments, such as marketing and product development, to ensure alignment in achieving business objectives. In addition to managing sales personnel, a Sales Director also trains and mentors team members to enhance their skills and performance. They typically report to the company's upper management, such as the Chief Executive Officer or Chief Operating Officer, and play a crucial role in driving revenue and profitability.