Advertising copy refers to the text used in advertisements to promote products or services. Its main goal is to capture the attention of potential customers and persuade them to take action, such as making a purchase or visiting a website. Effective advertising copy is often concise, engaging, and tailored to the target audience. This type of writing can be found in various formats, including print ads, online banners, social media posts, and television commercials. Good advertising copy often highlights the benefits of a product, addresses customer needs, and includes a clear call to action, encouraging consumers to engage with the brand or product being advertised.