A Sales Associate is a retail employee responsible for assisting customers in a store. Their main duties include greeting customers, answering questions about products, and helping with purchases. They often restock shelves and maintain the store's appearance to create a welcoming environment. Sales Associates also handle transactions at the cash register and may process returns or exchanges. They play a crucial role in promoting sales and ensuring customer satisfaction, which can lead to repeat business for the store. Effective communication and product knowledge are essential skills for success in this position.