Sahara India Pariwar is a large Indian conglomerate founded in 1978 by Subrata Roy. The company operates in various sectors, including finance, real estate, media, and entertainment. It is known for its diverse business interests and has a significant presence in the Indian market. The group gained prominence through its financial services, particularly in the area of collective investment schemes. Over the years, Sahara India Pariwar has also ventured into sports, owning the Sahara Force India Formula One team and sponsoring various sporting events, enhancing its brand visibility across different domains.