The Sahara Group is an Indian multinational conglomerate involved in various sectors, including real estate, media, and entertainment. Founded in 1978 by Subrata Roy, the group has expanded its operations to include hospitality, healthcare, and financial services, making it one of the largest business entities in India. The group is best known for its flagship project, the Sahara City Homes, which aims to provide affordable housing across the country. Additionally, Sahara has been involved in sports sponsorship, notably in cricket, and has owned the Sahara Force India Formula One team, enhancing its visibility in the global market.