Ahrefs is a popular SEO (Search Engine Optimization) tool that helps website owners and marketers improve their online visibility. It provides insights into website performance, keyword rankings, and backlink profiles, allowing users to analyze their own sites and those of competitors. With features like site audits, keyword research, and content analysis, Ahrefs enables users to identify opportunities for growth and optimization. Its user-friendly interface makes it accessible for both beginners and experienced professionals looking to enhance their digital marketing strategies.