Moz is a software company that specializes in search engine optimization (SEO) tools and resources. Founded in 2004, it provides various services to help businesses improve their online visibility and search rankings. Moz's tools include keyword research, site audits, and backlink analysis, which are essential for effective SEO strategies. In addition to its software, Moz offers educational content through blogs, guides, and webinars. This information helps marketers and website owners understand SEO best practices and stay updated on industry trends. Overall, Moz is a valuable resource for anyone looking to enhance their online presence and drive more traffic to their websites.