SEO strategies are techniques used to improve a website's visibility on search engines like Google. These strategies include optimizing website content with relevant keywords, improving site speed, and ensuring mobile-friendliness. By making these adjustments, websites can rank higher in search results, attracting more visitors. Another important aspect of SEO strategies is link building, which involves acquiring backlinks from other reputable websites. This helps establish credibility and authority in the eyes of search engines. Additionally, using tools like Google Analytics can help track performance and refine strategies over time for better results.