On-Page SEO refers to the techniques used to optimize individual web pages to rank higher in search engine results. This includes using relevant keywords, creating quality content, and ensuring that the page is user-friendly. Elements like title tags, meta descriptions, and header tags play a crucial role in helping search engines understand the content of the page. Another important aspect of On-Page SEO is the use of internal and external links. Internal links connect different pages on your website, guiding visitors and search engines through your content. External links to reputable sources can enhance your page's credibility, making it more likely to rank well in search results.