SEO Metrics are measurements used to evaluate the effectiveness of a website's search engine optimization efforts. These metrics help website owners understand how well their site is performing in search results and identify areas for improvement. Common metrics include organic traffic, bounce rate, and keyword rankings. By analyzing SEO Metrics, businesses can make informed decisions to enhance their online presence. For instance, a high bounce rate may indicate that visitors are not finding what they expect, prompting changes to content or design. Overall, these metrics are essential for optimizing a website's visibility and user experience.