São João is a traditional festival celebrated in Brazil, particularly in the northeastern region, during the month of June. It honors Saint John the Baptist and features vibrant festivities, including music, dancing, and colorful decorations. People often dress in traditional attire, and the celebrations include bonfires, fireworks, and delicious food. The festival is known for its lively quadrilha dance, where participants perform choreographed movements in pairs. Popular foods during São João include corn-based dishes, such as pamonha and canjica, as well as sweet treats like peanut candy. The event fosters a sense of community and cultural pride among participants.