Ruff Ryders Entertainment is a hip-hop record label founded in 1996 by the Dean Brothers, Waah, Chivon, and Darin. The label is known for its distinctive sound and has played a significant role in the careers of several prominent artists, including DMX, Eve, and Lox. The label gained fame for its gritty style and strong street presence, often associated with the Ruff Ryders motorcycle club. In addition to music, Ruff Ryders has expanded into various ventures, including clothing lines and a successful series of motorcycle events, further solidifying its cultural impact.