Ruff Ryders is a hip-hop collective and record label founded in the late 1990s by Darrin "Dee" Dean, Joaquin "Waah" Dean, and Chad "Chad" Brown. The label is known for its gritty sound and strong ties to the motorcycle culture, often featuring artists who embody a tough, streetwise persona. The collective gained prominence with artists like DMX, Eve, and The Lox, who contributed to its success. Ruff Ryders is also recognized for its iconic motorcycle club, which promotes camaraderie and a love for riding, further solidifying its cultural impact in hip-hop and beyond.