Rudbeckia is a genus of flowering plants in the Asteraceae family, commonly known as coneflowers or black-eyed Susans. These plants are native to North America and are characterized by their bright yellow petals and dark brown or black centers. They thrive in sunny environments and are often found in gardens, meadows, and along roadsides. Rudbeckia species are popular for their hardiness and ability to attract pollinators like bees and butterflies. They bloom from summer to fall, providing vibrant color to landscapes. Some common species include Rudbeckia hirta, which is often used in ornamental gardening, and Rudbeckia laciniata, known for its tall stature and unique flower shape.