Rotogravure is a printing process that uses a cylinder engraved with images or text to transfer ink onto various materials, such as paper or plastic. This method is known for producing high-quality images and is commonly used for printing magazines, packaging, and labels. The ink is transferred from the engraved cells on the cylinder to the substrate, allowing for vibrant colors and fine details. The rotogravure process is efficient for large print runs, making it cost-effective for mass production. It is particularly favored in industries where consistent quality and speed are essential, such as in the production of newspapers and catalogs.