Riti literature refers to a genre of Hindi poetry that emerged in the 18th century, characterized by its emphasis on aesthetics and emotional expression. It often focuses on themes of love, nature, and devotion, showcasing the beauty of language and intricate poetic forms. The term "Riti" itself means "style" or "manner," highlighting the importance of artistic expression in this literary tradition. Prominent poets associated with Riti literature include Bihari Lal and Keshav Das, who contributed significantly to its development and popularity, influencing later generations of poets in the Hindi literary landscape.