Retail signage refers to the various signs used in stores and shopping areas to communicate information to customers. These signs can include promotional displays, directional signs, and price tags, helping shoppers navigate the store and understand product offerings. Effective signage enhances the shopping experience by providing clear and concise information. In addition to guiding customers, retail signage plays a crucial role in branding. Well-designed signs can reflect a store's identity and attract attention, influencing purchasing decisions. By using colors, fonts, and images that align with their brand, retailers can create a cohesive atmosphere that encourages customer engagement and loyalty.