Retail promotions are marketing strategies used by businesses to boost sales and attract customers. These promotions can take various forms, such as discounts, buy-one-get-one-free offers, or limited-time sales. The goal is to encourage shoppers to make purchases by providing them with incentives. Retailers often use promotions during special events or holidays, like Black Friday or Christmas, to increase foot traffic and sales volume. Additionally, promotions can help clear out old inventory, making room for new products. By effectively using retail promotions, businesses can enhance customer engagement and improve their overall profitability.