Retail associates are employees who work in stores and help customers with their shopping needs. They assist with finding products, answering questions, and processing transactions at the cash register. Retail associates often maintain the store's appearance by organizing merchandise and ensuring shelves are stocked. In addition to customer service, retail associates may also handle inventory management and restocking items. They play a crucial role in creating a positive shopping experience, which can lead to customer satisfaction and repeat business. Common places where retail associates work include clothing stores, grocery stores, and electronics shops.