Sales associates are retail professionals who assist customers in finding and purchasing products. They are responsible for greeting customers, answering questions, and providing information about merchandise. Sales associates often work in stores, showrooms, or online platforms, and their goal is to enhance the shopping experience and drive sales. In addition to customer service, sales associates handle transactions, restock shelves, and maintain the store's appearance. They may also be involved in inventory management and promotional activities. Effective communication and product knowledge are essential skills for sales associates to succeed in their roles.