Retail Analytics is the process of collecting and analyzing data from various sources within a retail environment. This data can include sales figures, customer behavior, inventory levels, and market trends. By examining this information, retailers can make informed decisions to improve their operations, enhance customer experiences, and increase profitability. Using Retail Analytics, businesses can identify patterns and trends that help them understand what products are popular, when customers are shopping, and how to optimize their inventory. This insight allows retailers to tailor their marketing strategies, manage stock more effectively, and ultimately drive sales growth.