Restaurant marketing refers to the strategies and tactics used by eateries to attract and retain customers. This can include various methods such as social media promotion, email campaigns, and special events. The goal is to create awareness and encourage people to visit the restaurant, ultimately increasing sales and building a loyal customer base. Effective restaurant marketing often involves understanding the target audience and tailoring messages to their preferences. Techniques like offering discounts, loyalty programs, and engaging with customers through platforms like Instagram or Facebook can enhance visibility. Additionally, collaborating with local businesses or influencers can further boost a restaurant's reach and appeal.