A reseller is a person or business that purchases products or services from a manufacturer or wholesaler and then sells them to consumers or other businesses. Resellers often add value by providing customer service, marketing, or additional features, making the products more appealing to buyers. They can operate in various industries, including electronics, clothing, and software. Resellers can take different forms, such as retailers, who sell directly to consumers, or distributors, who supply products to other businesses. Some resellers operate online through platforms like Amazon or eBay, while others may have physical storefronts. Their role is essential in the supply chain, helping to connect producers with end-users.