Quantitative research is a systematic investigation that focuses on quantifying data and analyzing it using statistical methods. This type of research often involves collecting numerical data through surveys, experiments, or existing databases. The goal is to identify patterns, test theories, and make predictions based on measurable variables. Researchers use quantitative research to gather objective information that can be generalized to larger populations. By employing tools like questionnaires and statistical software, they can analyze relationships between different factors. This approach is commonly used in fields such as social sciences, healthcare, and market research to inform decision-making and policy development.