Reputation damage refers to the harm done to an individual or organization's public image. This can occur due to negative publicity, scandals, or poor customer experiences. When reputation is damaged, it can lead to a loss of trust, decreased sales, and a decline in overall credibility. The effects of reputation damage can be long-lasting and difficult to repair. Companies like United Airlines and individuals such as celebrities often face backlash from the public, which can result in financial losses and a tarnished image. Addressing reputation damage typically involves public relations efforts and strategies to rebuild trust with stakeholders.