Red Bull GmbH is an Austrian company founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. It is best known for its energy drink, Red Bull, which was inspired by a Thai beverage called Krating Daeng. The company has grown to become a leader in the energy drink market, selling millions of cans worldwide each year. In addition to its beverage business, Red Bull GmbH is heavily involved in sports and entertainment. The company sponsors various extreme sports events and teams, including Red Bull Racing in Formula 1 and numerous athletes across different disciplines. This marketing strategy has helped solidify its brand presence globally.