Dietrich Mateschitz was an Austrian entrepreneur best known as the co-founder of the energy drink company Red Bull. Born on May 20, 1944, he played a crucial role in popularizing the brand globally, transforming it into a cultural phenomenon. Mateschitz's innovative marketing strategies helped establish Red Bull as a leader in the energy drink market. In addition to his work with Red Bull, Mateschitz was involved in various sports sponsorships, including Formula 1 and extreme sports. He also owned the Red Bull Racing team, which has achieved significant success in the racing world. Mateschitz passed away on October 22, 2022.