Rebranding is the process of changing the corporate image of an organization. This can involve altering the name, logo, design, or overall messaging to create a new identity in the minds of consumers. Companies often rebrand to stay relevant, attract new customers, or distance themselves from negative perceptions. The reasons for rebranding can vary, including market changes, mergers, or a shift in target audience. Successful rebranding can lead to increased customer loyalty and improved market position. Examples of rebranding include Apple transitioning from a computer company to a lifestyle brand and Dunkin' dropping "Donuts" to focus on coffee and beverages.