The REO Motor Car Company was an American automobile manufacturer founded in 1905 by Ransom E. Olds, who was also known for creating the Oldsmobile. The company was based in Lansing, Michigan, and it produced a variety of vehicles, including cars and trucks, until it ceased operations in 1975. REO was known for its innovative designs and quality craftsmanship. During its peak, REO gained popularity for its reliable vehicles and was a significant player in the automotive industry. The company also produced the famous REO Speed Wagon, a truck that became well-known for its durability and performance. Despite its eventual decline, REO remains a notable part of automotive history.