Quantitative research is a systematic investigation that focuses on quantifying data and phenomena. It uses statistical, mathematical, or computational techniques to analyze numerical data, allowing researchers to identify patterns, relationships, and trends. This type of research often involves surveys, experiments, or observational studies that produce measurable results. The primary goal of quantitative research is to establish generalizable facts and uncover correlations between variables. By employing tools like questionnaires and statistical software, researchers can draw conclusions that are objective and replicable, making it a valuable method in fields such as social sciences, healthcare, and market research.