Qualitative studies are research methods focused on understanding human behavior, experiences, and social phenomena. They often involve collecting non-numerical data through interviews, focus groups, or observations. This approach allows researchers to explore complex issues in depth and gain insights into people's thoughts and feelings. Unlike quantitative studies, which rely on statistical analysis, qualitative studies emphasize the richness of data and context. They are commonly used in fields like sociology, psychology, and anthropology to uncover patterns and themes that help explain how individuals and groups interact within their environments.