Qlik is a data analytics and business intelligence platform that helps organizations visualize and analyze their data. It allows users to create interactive dashboards and reports, making it easier to understand complex information and make data-driven decisions. The platform is known for its associative data model, which enables users to explore data from multiple sources without predefined queries. This flexibility allows businesses to uncover insights and trends that might be missed with traditional data analysis tools. Overall, Qlik aims to empower users to harness the full potential of their data.