Publicists are professionals who manage the public image and communications of individuals, organizations, or brands. They work to create positive media coverage and promote their clients through various channels, including press releases, social media, and events. Publicists often build relationships with journalists and influencers to secure favorable exposure. Their role involves crafting messages that resonate with target audiences and addressing any negative publicity that may arise. Publicists may work in various fields, including entertainment, corporate, and non-profit sectors, helping clients like celebrities, businesses, or politicians enhance their visibility and reputation.