A publicist is a professional who helps individuals or organizations manage their public image and promote their work. They create press releases, organize events, and build relationships with journalists to ensure that their clients receive positive media coverage. Publicists often work with celebrities, authors, and businesses to enhance their visibility and reputation in the public eye. In today's digital age, publicists also utilize social media platforms to engage with audiences and share news. They may collaborate with influencers or manage online campaigns to reach a wider audience. Overall, a publicist plays a crucial role in shaping how the public perceives their clients, such as actors, musicians, or brands.