A Public Relations Manager is responsible for creating and maintaining a positive image for an organization or individual. They develop communication strategies, write press releases, and manage media relations to ensure that the public receives accurate and favorable information. Their goal is to build strong relationships with the media and the community. In addition to managing communications, a Public Relations Manager often handles crisis situations, addressing any negative publicity that may arise. They work closely with other departments, such as marketing and human resources, to align messaging and promote the overall brand of the organization or individual they represent.